Broadly, I study the cognitive and affective processes that are involved in judgment and decision making. My research is primarily focused on the psychological processes that are involved in hedonic experiences. How people determine how pleasurable or desirable experiences were, are, or will be. And how these judgments impact their decision making and behavior. For example, one research project examined how psychological processes alone can reduce our desire to eat a food and actual consumption of that food (Morewedge, Huh, & Vosgerau, 2010).

My secondary line of research examines the attribution of intentions—how we decide which entities are capable of intentional behavior, and what thoughts and events were intended. People, for example, are more likely to attribute negative events than similarly positive and neutral events to the intentions of an external agent such as another person (Morewedge, 2009). I also examine the implications of intentional attributions. One paper examined how the apparently unintended nature of dreams leads people to attribute greater meaning to dreams than to conscious thoughts that have similar content (Morewedge & Norton, 2009).

I received a BA in Psychology from the University of Massachusetts in 2000 and a PhD in Social Psychology from Harvard University in 2006. After completing my graduate studies, I did postdoctoral research at the Center for Health and Wellbeing in the Woodrow Wilson School at Princeton University in 2006 and then joined the faculty of Carnegie Mellon University in a full-time tenure track position in the department of Social and Decision Sciences in 2007. In 2011, I moved to the Marketing group at the Tepper School of Business. In 2014, I started a tenured position in the Department of Marketing at the Boston University School of Management.